Kalamazoo, Michigan – Ina whakarewahia he mīhini hou rite te rahi ki tētahi whare i tēnei marama, ka tīmata te huri i ngā maunga o te kāri hangarua hei kāri e tika ana mō ngā takai e pai ake ana ki te taiao.
Ko tēnei kaupapa $600 miriona te raina hanga kātene hou tuatahi i hangaia i roto i te Hononga o Amerika i roto i ngā tekau tau. He peti nui tēnei nō te 2.54% o te rangatira o Graphic Packaging Holding Co. GPK, e peti ana kāore he kapu pahuka, he ipu anga kirihou, he mowhiti e ono rānei.
Ko te tumanako a Graphic ki te whakarato i ngā takai e pai ake ana ki te taiao kia taea ai e ngā kamupene taonga kaihoko e hoko ana i ana hua te whakatairanga i tētahi mekameka tuku ma ki ā rātou kaipupuri moni me ngā kaihoko. I kī te kamupene, ina kati a Graphic i ngā mīhini iti ake e whā, kāore i te tino pai, tae atu ki tētahi i roto i tōna whare Kalamazoo 100-tau te pakeke, ka iti ake te wai me te hiko e whakamahia ana, ā, ka whakaitihia ngā tukunga hau mā te 20%.
E ai ki te kupu whakarāpopoto, kua whakangaohia e ngā haumitanga ESG ngā tiriona tāra ki roto i ngā pūtea e oati ana ki te whakangao i runga i te whakaaro ki ngā whāinga taiao, pāpori, me te kāwanatanga. Nā tēnei i akiaki te kamupene ki te mahi kaha ki te whakaiti i ngā tukunga para me ngā hau kati kōtuhi.
I kī a Graphic kua huakina e te haumitanga matomato he mākete neke atu i te $6 piriona ia tau te uara mō te whakakapi kirihou ki te pepa i runga i ngā whata toa, ahakoa ka piki ake pea ngā utu a ngā kaihoko.
He whakamātautau nui te petipeti a Graphic mō te kaha o te waipuke o te whakapaipai ESG ki te whakarerekē i te mekameka tuku. He iti ake te utu o te takai kirihou i te pepa, he whai hua ake i roto i ngā tono maha, ā, i ētahi wā he iti ake te tapuwae waro. Me whakatenatena ngā kamupene hua kaihoko ka nui ake te utu a ā rātou kaihoko, ā, he pai ake te takai pepa ki te taiao.
E kī ana ngā kaiwhakahaere whakairoiro, ki te kore he mekameka tuku pai ake, he iti noa te tūponotanga o ā rātou kiritaki ki te whakatutuki i ngā whāinga tukunga me ngā para. "He maha o ēnei whāinga e horapa ana ki roto i a tātou," te kī a Stephen Scherger, te tumuaki pūtea.
Mō ngā kaihanga kirihou, e kī ana rātou kei te haumi rātou ki ngā hangarau hangarua me te kohikohi para, ā, ina whakaarohia ngā āhuatanga pēnei i te taumaha o te kawe me te karo i te para kai, ka nui ake ngā painga o ā rātou hua i te pepa.
Kei Sandy Springs, Georgia te tari matua o Graphic, ā, e hoko ana i ngā rauemi tākai ki ngā kamupene kai, inu me ngā hua kaihoko nui rawa atu i te Hononga o Amerika: Coca-Cola me Pepsi, Kellogg's me General Mills, Nestlé me Mars., Kimberly-Clark Corp. me Procter & Gamble Co.. Tata ki te $1 piriona te moni whiwhi a tana pakihi pouaka pia i ia tau. Tata ki te 13 piriona kapu e hokona ana i ia tau.
Kei te kaha te mahi a ngā kaihanga whakairoiro me ētahi atu kaihanga kāri (he kāri kotahi e whakamahia ana mō te takai) ki te whakauru i ngā hua hou, pērā i ngā ioka muka mō ngā kete-ono me ngā pereti tina e taea te whakamahi i roto i te ngaruiti i hangaia mai i te kāri. Kua pānuitia e Graphic ngā mahere ki te whakarewa i tētahi raupapa kapu me ngā paninga wai hei whakakapi i ngā arai polyethylene, he tata atu ki te kapu tapu o ngā kapu ka taea te whakawairakau.
I te wā i panuitia ai e Graphic ngā mahere ki te hanga i tētahi wheketere kāri hou i te tau 2019, i te tuatahi ka pātai ngā kaipupuri moni mō te utu me te hiahia. Heoi, kua piki haere te haumitanga matomato mai i taua wā, ā, kua tautokohia e ngā kaipupuri moni hou te kaupapa.
I te marama o Hepetema, i hokona e Graphic te $100 miriona i roto i ngā here matomato hei āwhina i te utu. I whiwhi i te tohu matomato mā te kaupapa a Michigan hei whakatairanga i ngā whakaurunga hangarua, e āhei ai te hoko nama whai hua me te kore e pāngia e ngā taake ā-motu me te kawanatanga. I kī a Serge e 20 ngā wā e nui ake ai te tono mō ngā here i te tuku.
I tētahi atu wāhi, kei te tāpiri te kamupene i te $100 miriona taputapu ki tana wheketere i Texarkana, Texas, hei huri i te penupenu paina loblolly ki te kātene tino kaha mō ngā kapu me ngā pouaka pia. I te marama o Hūrae, i whakapau a Graphic i te US$280 miriona ki te hoko i ngā whare tukatuka e 7 e whakapiko ana i te kātene ki roto i ngā takai, ā, ka eke te katoa ki te 80. I te marama o Noema, i hokona e te kamupene tētahi kaiwhakataetae US$1.45 piriona i Ūropi, ko ngā momo takai tauwhiro te wāhi whānau.
Tata ki te $180 miriona te moni i pau i a ia ki te neke i ētahi whare i Louisiana ki raro i te tuanui kotahi hei whakaiti i te tawhiti i haerehia i waenganui i a rātou mā te miriona maero i ia tau. I tāutahia e ia he pūwero hei tahu i ngā tihi rākau me ētahi atu para rauropi mai i te Macon Pine Pulp Mill i Georgia hei whakakaha i tana tipu. Ko te whakapaunga pūngao me ngā tukunga o ngā wheketere e rua o te tonga kua pā ki te tapuwae waro o te ioka kāri e hokona ana e Graphic i Ūropi hei whakakapi i te takai whakaheke.
I te marama o Hūrae, i whakaatu te kaiwhakahaere o te tahua taiepa a David Einhorn kei tana Greenlight Capital te $15 miriona i roto i ngā Whakairoiro. E matapaetia ana e Greenlight ka piki tonu ngā utu o te kāri nā te iti rawa o te haumi ki te hanga.
"He iti noa iho te kaha whakaputa kāri kua tāpirihia e te Hononga o Amerika, ā, neke atu i te 30 tau te pakeke o te mira kāri toharite o tēnei whenua," te tuhituhi a Mr. Einhorn i roto i tētahi reta ki ngā kaipupuri moni. I mea ia me piki ake te tono i te mea ka akiaki te kai me te ESG ki te tango i te kirihou mai i te mekameka tuku.
I muri i te Pakanga Tuarua o te Ao, ka horapa noa te kirihou, i te wā i puta ai te korenga o ngā rauemi taiao i te whakataetae ki ngā momo hangai, tae atu ki te nairona me te karāhe waro.Ko te tango i ngā wahie pūmua me te huri i aua mea hei kirihou ka puta he nui ngā hau kati kōtuhi. E ai ki tētahi pūrongo i te tau 2016 nā te World Economic Forum, te Ellen MacArthur Foundation, me McKinsey, 14% noa iho o ngā takai kirihou ka kohia hei hangarua, ā, he wāhanga noa iho ka whakamahia hei hanga hua hou, ko te tata ki te kotahi hautoru o ngā takai kirihou kāore i te kohia. E ai ki a Goldman Sachs Group Inc. (Goldman Sachs Group Inc.) i whakaputaina i te tau 2019, 12% noa iho o te kirihou ka hangarua, ko te 28% ka tahuna, ā, ko te 60% e toe ana ki te taiao.
I roto i tēnei rangahau i whakahuatia pinepinetia i te tau 2016, i whakaahuahia te moana e pāngia ana e te raruraru, e poke ana i ngā pounamu houra, i ngā putea hokohoko, me ngā muka kakahu. I ia meneti, ka hurihia e te taraka para te para e rite ana ki te kirihou i roto i te wai. I kī te rangahau, i te tau 2050, mā te taumaha, ka nui ake te kirihou i roto i te moana i ngā ika.
Whai muri i ngā mahi aukati kaha a ngā mana whakahaere kāwanatanga mai i California ki Haina, i whakarārangihia e ngā kaitātari hea te whakamahinga kirihou hei tētahi o ngā tūmomo riri nui e pā ana ki ngā kamupene taonga kua tākaihia. I roto i ā rātou pūrongo oranga tonutanga mō ngā kaipupuri moni me ngā kamupene o waho e tatau ana i ngā kaute ESG a ngā kamupene, i whakahuatia ai e ngā kamupene tae atu ki a Coca-Cola me Anheuser-Busch InBev te nekehanga mai i te kirihou ki te pepa.
"E rua wiki noa iho te roa o te tau e whakamahia ai e tātou te nui o te kirihou e whakamahia ana e te kamupene inu matua," te kī a te tumuaki āpiha oranga tonutanga o te kaihanga witi a Le's i tētahi huihuinga haumitanga i te tīmatanga o te tau kua hipa. E whakamanamana ana, nā te mea kei te tatari ngā kaiwhakahaere o te kamupene inu ki te hoko atu ki te hunga whakarongo kotahi.
I te tau 2019, i pānuitia e ngā kaiwhakahaere o Graphic ngā mahere ki te hopu i te wāhanga mākete mai i ngā kirihou, me te hanga i te mīhini kāri hangarua tino matatau i Kalamazoo. "E kore koe e kite i ngā moutere pepa e mānu ana i te moana," te kī a Joyost, te tumuaki o Amerika a Graphic, i roto i tētahi hui me ngā kaitātari hea.
Heoi, ahakoa he maha ngā kamupene e oati ana ki te whakaiti i ngā tukunga me te whakaiti i ngā para, he uaua ki ngā wheketere hou te hoko. He whakapaunga nui tēnei, ā, e rua tau te roa hei whakamahi me te whiwhi moni. I tēnei wā e tatauhia ana te wā pupuri hea toharite mā ngā marama, he roa te rua tau mō ngā kaipupuri moni.
Nā te Tumu Whakarae Whakairoiro, a Michael Doss (Michael Doss) i whakarite te poari ki te whawhai. "E kore e pai ki te katoa tēnei," tana mahara. "He nui rawa te horapa o tā mātou umanga, ā, he iti hoki te tohatoha pūtea."
I te tīmatanga, he wāhanga a Graphic nō Coors Brewing Co., Colorado, ā, kāore ngā pouaka i hangaia e te kamupene e mākū i ngā taraka pouaka whakamātao. I ngā tau tōmua o te tekau tau atu i 1990, i wehe atu a Coors i tana pakihi pouaka hei kamupene tūmatanui motuhake. Nā ngā hokonga i muri mai i hoatu he tūranga nui ki a Graphic i te rohe paina ki te tonga, i reira i hangaia ai e tana wheketere he kāri mai i ngā para mira kani me ngā rākau kāore i pai mō te rakau.
E 2,400 pea ngā mana pateni a Graphic, ā, neke atu i te 500 ngā tono e tatari ana hei tiaki i ana hoahoa tākai me ngā mīhini kua tāutahia ki ngā raina whakaputa a te kiritaki hei whakakī me te whakapiko i ngā kātene.
I kī ngā kaiwhakahaere ko te arotahi o te rangahau me te whanaketanga i tēnei wā ko te whakawhānui ake i te whakamahinga o te kāri mai i ngā whata hoko kai ki ngā toa hoko kai, ngā hua ahuwhenua me ngā pouaka whakamatao pia. "Kei te whakaeke mātou i ngā hua kirihou katoa," te kī a Matt Kearns, te kaihoahoa tākai a Graphic.
Heoi, he iti ake te utu o te kirihou i te kātene. Mā ngā whanaketanga o ngā takai pepa, pērā i ngā kapu wairākau, ka piki ake pea ngā utu. He maha ngā wā kua whakapiki ake ngā kaihanga pepa i ngā utu i te tau kua hipa hei whakaea i ā rātou utu e piki haere ana. E ai ki a Adam Josephson, he kaitātari pepa me te takai i KeyBanc Capital Markets, kei te tūhuratia e ētahi kaihoko ētahi atu huarahi iti ake te utu hei whakakapi i te kātene.
"Ka taea e ngā kamupene pēnei i a Graphic te hoko atu i ngā hua maha atu i te mea he nui ake te utu i ngā hua kua hokona kētia e rātou?" te pātai a Mr. Josephson. "He tino raruraru tēnei."
He aha ngā mea ka taea e ētahi atu kamupene te ako mai i ngā mahi tiaki taiao o tēnei wheketere? Hono mai ki te kōrero i raro nei.
Ki ētahi kamupene, ko te tikanga o te matomato he nui ake te whakamahi i te kirihou. He mama ake te takai kirihou i ngā pouaka, ko te tikanga he iti ake te wahie e tahuna ana i te wā e kawe ana. He iti te tere hangarua o te kirihou, engari he rite tonu mō ngā kapu pepa me ngā ipu tango kai, he mea hanga ki te pepa engari kei roto hoki te polyethylene. Me whai tukanga ahumahi hei tango i te penupenu ka taea te whakamahi anō.
I kī a Wendy's Co. ka maka e āna wharekai ngā kapu pepa kua whakakikoruatia ki te kirihou i te tau e tū mai nei, ka whakakapia ki te kirihou mārama, ā, i kī atu ka taea e te nuinga o ngā kaihoko te hangarua. "E whakaatu ana tēnei i te tirohanga a te kamupene ki te kirihou hei whai wāhitanga taiao, kaua hei kawenga," te kī a Tom Salmon, te Tumu Whakarae o Berry Global Group Inc., e hanga ana i ngā kapu me te 0.66% o Berry.
Kāore i te iti te tapuwae waro o te pepa i ngā wā katoa. Ka pau te hiko me te wai i te hanga kāri, ā, ka puta he hau kati kōtuhi.
Ko tētahi o ngā hua hou tino whai hua a Graphic ko KeelClip. Kua whakapikohia te ioka kāri ki runga i te ipu, ā, he kōhao maihao ōna. Kei te tere whakakapi i ngā takai kirihou me ngā mowhiti e ono ngā wahi i runga i ngā whata inu Pākehā. He ngāwari te hangarua i ngā KeelClips pērā i ngā pouaka pata. E ai ki a Graphic ko te tapuwae waro he tata ki te haurua noa iho o te takai whakaheke, he tikanga noa tēnei mō te takai pia i Ūropi.
Nā Graphic i kawe mai a KeelClip ki te Hononga o Amerika, ā, i reira i tūtaki ai ki te mowhiti kirihou e ono ngā wahi e kitea whānuitia ana. He iti te utu o tēnei mowhiti e ono ngā wahi, ā, he māmā noa iho, ahakoa kua roa e mau tonu ana hei tohu mō te tukino a te tangata i te taiao. He maha ngā whakatipuranga o ngā tamariki kura o Amerika kua kite i ngā whakaahua o ngā kararehe mohoao kua mauheretia.
Kāore e hiahiatia ana e KeelClip te whakamahi i te nui o ngā takai kirihou i te wā e kawe ana, ā, kāore pea e ārai i te waha o te aihe. Heoi, i kī a Graphic he paku teitei ake te tapuwae waro o KeelClip—te nui o ngā tukunga i puta i ia taahiraa o tana hanga me te tohatoha—i tērā o te mowhiti e ono ngā wahi.
E ai ki a Sphera, he kamupene tohutohu ESG i utua e Graphic hei tātari i ngā takai, e 19.32 karamu o te hauhā waro ka puta i ia KeelClip, ko te 18.96 karamu ia mowhiti kirihou.
I kī a Graphic kei te kaha te mahi ki te whakaoti i tēnei raruraru. Kei te whakawhanakehia a DiamondClip, e mōhiotia ana ko EnviroClip. I kī te kamupene he kaha ki te pupuri i ngā pia werawera e ono, engari he mama ki te pupuri i te tapuwae waro o te haurua noa iho o te mowhiti kirihou.
Wā tuku: Hanuere-05-2022
